Frequently Asked Questions

I do. Swagia is one person — me, Bingi Conny, working from Dubai. The person you speak to in the first conversation is the person building the campaigns, writing the briefs, reading the data and sending the report. There is no account manager in between and no junior handed the account once the pitch is over. The honest limit of that arrangement is capacity: I take on a small number of engagements at a time, and if I do not have the room to do your project properly I will tell you rather than stretch and let the work thin out.

A flat monthly fee, agreed in writing before anything starts. Two published tiers give you a reference point — Starter at $2,500 a month and Advanced at $4,500 a month — and anything that does not fit either is quoted as a custom scope. The fee does not move with your ad spend, and there are no percentages or hidden margins anywhere in it, so what I recommend you spend is never tied to what I earn. Every tier and what sits inside it is set out on the pricing page.

I recommend three months, and after that there is no long-term lock-in. Three is not an arbitrary number. The first month is largely audit, tracking and build; the second produces the first signal worth acting on; the third is where the changes made early start compounding into something you can actually judge. Committing to less than that mostly buys a setup phase and no conclusions. What I will not do is bind you into a twelve-month contract so that the slow early months are hidden inside a longer average.

Ad spend first of all — you pay the platforms directly, from your own accounts, and my fee is entirely separate from it. Also excluded: third-party software such as analytics, email or reporting platforms, which are billed in your name so the subscriptions stay yours; paid placements and sponsored links, which I do not buy on your behalf; and major site rebuilds or custom development beyond the agreed scope. If a piece of work falls outside what we agreed, you hear about it before it happens rather than finding it on an invoice.

Yes, and most people should. One channel run properly beats four run at a quarter of the attention each needs, and adding a second once the first is producing something worth scaling is usually the cheaper route to the same place. The services page sets out what each one covers and which constraint it actually solves, so you can start from the problem rather than from a package.

As working guidance for the UAE and the wider GCC, plan on roughly $5,000 a month in media across Meta and Google. Treat that as guidance rather than a rule: it is the level at which the platforms usually gather enough conversion data to learn from within a sensible timeframe. Less is workable — a single platform with one tight offer can still produce results — but expect slower learning, fewer conclusive tests, and more months before the numbers can be read with any confidence.

No. Percentage-of-spend pricing rewards an agency for recommending a bigger budget, whether or not a bigger budget is the right answer. A flat fee removes that incentive entirely: if the honest recommendation is to spend less this month, or to pause a channel until the offer is fixed, nothing about my income changes when I say so.

Often yes, but the job has to narrow. The mistake with a small budget is spreading it over two platforms and four audiences so that nothing accumulates enough data to be judged, which produces a lot of activity and no conclusions. One platform, one clearly defined offer and one audience will teach you more in six weeks than a thin spread will in three months. And if the honest read is that the budget cannot produce the outcome you are describing, I would rather say that in the first conversation than take a retainer and let you discover it in month three.

You do, directly, from accounts held in your own name. I never take a media budget into my own account and re-bill it to you. That keeps the spend visible to you in real time, keeps the billing history and the account learning attached to your business rather than to mine, and means there is no month where you are reconciling my invoice against what the platform says was actually spent.

Yes, entirely. Meta ad accounts, Google Ads accounts, GA4 properties, tag manager containers and the creative assets are set up in your name and stay in your name. I work through partner access, which you can grant and revoke yourself. Nothing about the setup depends on me continuing to hold the keys, which is the point: the data history you build during an engagement is one of the more valuable things you own by the end of it.

Through Business Manager partner access and account-level access in Google, rather than shared logins and passed-around passwords. When an engagement ends you remove my access and everything stays exactly where it is — accounts, spend history, conversion data, tracking configuration and creative files. Nothing has to be rebuilt, no data is held back, and the next person you work with inherits a working setup rather than a recovery job.

Because browser-based pixel events are no longer reliable on their own. Tracking prevention built into browsers and ad blockers drop a share of them, and that does two separate kinds of damage: it understates what your campaigns actually earned, and it starves the bidding algorithms of the conversion signal they optimise against — so the platform makes worse decisions with your money. Server-side tagging and the Conversions API send those events from your server instead, which is far harder to block. I do not publish a figure for how much data is typically lost, because it varies with your audience, their devices and their browsers, and any single number would be borrowed from somebody else's account rather than measured on yours.

Deliberately, because otherwise they are invisible. In this market a large share of enquiries arrive as WhatsApp messages rather than form fills, and a click-to-WhatsApp ad hands off to an app where the campaign that caused it is easy to lose. The setup includes referral parameters and a recording convention so each conversation can be traced back to its source, plus an agreement on the sales side about who logs what. Without that, the channel producing your best enquiries becomes the one you can prove the least about.

Traffic and the first enquiries arrive within days of launch. Reliable conclusions take longer. Plan on the first week or two being tracking validation and the first creative tests, the rest of month one being learning, month two producing signal that can be acted on, and month three being where the account starts behaving like a system rather than an experiment. I do not publish a typical improvement figure, because the honest answer depends entirely on what the account looked like before I touched it — a badly structured account with broken tracking has far more headroom than a well-run one, and quoting an average flatters whoever is quoting it.

Generally three to six months before there is meaningful movement on the searches that matter commercially. Search engines need time to recrawl a changed site, reassess it and test it against pages that already rank. Quicker wins do land in the first four to eight weeks where there are obvious problems to fix: pages accidentally blocked from indexing, broken internal links, weak titles on pages already sitting on page two, or speed problems holding the whole site back. Those are real, but they are not the programme.

No, and I would treat anyone who does with suspicion. Google controls its own results page, changes its systems continuously and does not sell organic placement. Cost per lead moves with the market, the season, whoever is bidding against you this month and the quality bar you set — a number quoted before anyone has seen your account is either describing a different business or defining a lead loosely enough to hit it. What I commit to instead is transparency: you see what was changed and why, you hold the data behind every report, and you get a straight answer when something is not working.

A weekly optimisation update covering what changed in the accounts and why, a monthly performance report written in plain language, and a monthly strategy call where we decide together what the next cycle looks like. On a schedule, not on request, and not only in the months where the news is good. Every number in the report comes from accounts you own and can open yourself, so nothing in it has to be taken on trust.

You hear about it in the week it becomes clear, not in a quarterly review. Something that has not moved gets diagnosed rather than repeated with more budget, and the report says plainly what was tried and what the data now suggests. That includes the uncomfortable recommendations: cut this channel, stop producing this content, fix the offer before spending more on traffic for it. If the honest conclusion is that your budget would do more somewhere I am not involved, I will say that too — it is a cheaper thing for both of us than a retainer nobody believes in.

Property, travel, beauty e-commerce and automotive services, mostly in Dubai and the UAE: Prima Luxury Real Estate and SFS International Real Estate in property, Homeland Travel Agency in travel, Gloss Boss in beauty e-commerce, and Auto Phoenix in automotive detailing and paint protection. What each engagement actually involved is written up on the work page. I do not attach performance figures to any of them, because I am not willing to put numbers in public that you have no way to check.

Yes. I am based in Dubai and most of the work is UAE and GCC, which is where local knowledge of platforms, buying behaviour and the way enquiries actually arrive is most useful. Engagements elsewhere run exactly the same way and are handled remotely — the practical constraint is time-zone overlap for the monthly call and the occasional urgent decision, not the work itself.

Within the agreed scope, yes: ad copy, creative angles and hooks, landing page copy, content briefs and the pages themselves. Larger production — a video shoot, a photographer, a roster of creators — is quoted separately or run by your own team, because it is a different cost base and pretending otherwise inside a retainer is how scopes quietly rot. What I will always do is specify what the creative needs to say and test it properly once it exists.

Either, whichever is faster and safer for your setup. Where I have access and the change is contained, I implement it directly. Where it touches a template, a CMS or anything your developer owns, I write a specific, reviewable brief — what to change, where, why, and how to check it worked — rather than a vague request that comes back as something else. Both routes work; what does not work is a recommendation nobody is responsible for shipping.

Three things. Access to the accounts, or the authority to grant it. An honest account of what has already been tried, including the parts that failed, because rediscovering them with your budget is expensive. And someone who can tell me what happened to the enquiries after they arrived. The third is the one most often skipped and the one that matters most: twenty minutes a week of feedback from whoever answers the leads is worth more than any optimisation I could make without it.

Send me a message describing what you sell, what you have already tried and what you want the next quarter to look like. The first conversation is diagnostic: I will tell you what I would look at first and whether the channel you are asking about is the one I think you need. If it makes sense to go further, an audit and a written scope come before any commitment. Email contact@swagia.cloud or message +971581634917 on WhatsApp.