Performance Marketing
Paid AcquisitionMeta, Google and TikTok advertising built so spend stays traceable from click to inbound lead. Deliberate account structures, tested creative angles, and server-side conversion tracking.
Hey, I'm Bingi ConnyDigital Marketing
Digital Marketing
Strategist,
Dubai
Traceable leads, not vanity metrics.
I build data-driven marketing systems where paid ads, organic search, content and email work together — every channel measured, every decision grounded in data rather than opinion.
/01Performance Marketing
/02SEO & Organic Growth
/03Content & Social Media
/04Data Analysis & Reporting
Prima Luxury Real EstateSFS InternationalHomeland TravelAuto PhoenixGloss Boss
Audit. Focus. Measure.How I Approach
How I Approach
Every Project
Every engagement starts with what you already have — the ad account, the tracking, the funnel. Recommendations come after the audit, not before it.
A Few Channels, Done Properly
Budget goes to the channels that can reach your buyers, rather than a little of everything at once.
KPIs Before Spend
Targets and tracking are agreed before the first campaign goes live, so results can be judged against something.
About meA Strategist Who
A Strategist Who
Stays Hands-On
I'm Swagia, a digital marketing strategist. I offer the full stack — strategy, paid ads, SEO, social media, Google Business profiles and web design — but every engagement starts the same way: understanding your business before touching your marketing.
How I work is simple. One point of contact, a written plan you can hold me to, and reporting that says plainly what worked and what didn't. Some clients need a complete strategy; others need one channel fixed or their whole operation managed. All three are on the menu.
3.8×Median blended ROAS after two quarters
-31%Average cost per qualified lead
40+Growth programmes built since 2016
Selected workNamed Clients,
Named Clients,
Real Briefs
Three engagements from three sectors. Scope only — I do not attach performance figures to a client name that you have no way of checking.
Luxury real estate · Dubai
Prima Luxury Real Estate
Meta and Google search campaigns built around individual prime developments across Dubai. Custom listing landing pages with UTM-tracked lead capture routing directly to sales brokers.
Read the case studyTravel & tourism · UAE
Homeland Travel
Full digital architecture overhaul for a UAE travel agency. Rebuilt service pages for visa and seasonal packages, aligned organic search intent with targeted paid ads.
Read the case studyE-commerce & retail · UAE
Gloss Boss
Performance advertising across Meta and TikTok. Structured ad set testing, customer acquisition funnels, and click-to-WhatsApp routing directly to sales reps.
Read the case studyTwo more are written up the same way: SFS International Real Estate in property and Auto Phoenix in automotive detailing and paint protection.
See all five engagementsWhat I offerServices Built for
Services Built for
Measurable Growth
Bought on their own or run together — paid, organic and owned channels managed by the same person, against the same numbers.
See all servicesWhat an engagement costsSEO & Organic Growth
Search IntentSearch work targeted at high-intent commercial keywords. Technical site speed audits, keyword-to-page mapping, and landing page rewriting that converts organic traffic.
Content & Social Media
Brand AuthoritySocial-first creative, video walk-throughs, and editorial content designed to build brand trust and fuel paid ad campaigns.
Data Analysis & Reporting
MeasurementTransparent analytics connecting marketing spend directly to customer acquisition costs and closed revenue. No vanity metrics.
Industries I've worked inWhere I've Actually
Where I've Actually
Done the Work
The sectors I have run accounts in, and the clients I ran them for. Pick one to see what that work involves and where the sector is covered in more depth.
Real Estate
ClientsPrima Luxury Real Estate, SFS International Real Estate
Brokerages and developers selling into a market where the same listings sit on the same portals at the same prices. Paid search and paid social pointed at listing-level intent, landing pages built per building rather than one generic form, and reporting that tells a portal enquiry apart from a form fill or a WhatsApp message.
Real estate marketing in detail
Beauty E-Commerce
ClientGloss Boss
Cosmetics and skincare sold direct, where creative is the main variable and the business turns on whether people buy a second time. Paid social built around tested hooks, sitting on conversion tracking that holds up, and a click-to-WhatsApp route for shoppers who would rather ask a question than complete a checkout.
Beauty e-commerce marketing in detail
Travel & Tourism
ClientHomeland Travel Agency
Agencies and operators whose demand arrives in seasons and whose sale is usually finished by a person, over the phone or on WhatsApp. Search covers people already planning a trip, social creates the demand search later captures, and campaigns get built well before the season they sell into.
Travel marketing in detail
Automotive
ClientAuto Phoenix
Detailing and paint protection, where the demand is immediate, local and short-lived. Search campaigns split service by service, targeting set to the distance a driver will realistically travel to the workshop, and calls and messages tracked so an enquiry can be traced back to the search that produced it.
Read the Auto Phoenix case studyFree toolsTwelve Tools,
Twelve Tools,
Nothing Gated
The same working files I use on client projects — calculators, audits and planners. No email required, and no drip sequence afterwards.
/01 Audit
SEO & AI Visibility Audit
Check indexing, meta tags, schema markup and page performance for any domain in one pass.
Open tool/02 Calculator
Paid Ads ROAS & Revenue
Model return on ad spend, break-even CPA and the budget a target revenue actually needs.
Open tool/03 Research
On-Page Keyword & Intent Analyser
See which terms a page actually ranks itself on — frequency, placement and search intent.
Open tool/05 Calculator
E-Commerce CAC & Profit
Work out customer acquisition cost, lifetime value, repeat rate and payback for a store.
Open toolEight more cover ad hooks and short-form scripts, email flow revenue, traffic and competitor estimates, paid social creative matrices, a social posting schedule, Amazon FBA margins and landed cost from a supplier quote.
See all twelve toolsWho actually does the work?
I do. Swagia is one person — me, Bingi Conny, working from Dubai. The person you speak to in the first conversation is the person building the campaigns, reading the data and writing the report. There is no account manager in between and no junior handed the account once the pitch is over. The honest limit of that is capacity: I take on a small number of engagements at a time, and if I cannot do your project properly I will tell you rather than stretch.
Is there a minimum commitment or a lock-in?
I recommend three months, and after that there is no long-term lock-in. The first month is largely audit, tracking and build; the second produces the first signal worth acting on; the third is where the early changes start compounding into something you can actually judge. What I will not do is bind you into a twelve-month contract so that the slow early months are hidden inside a longer average.
Do I own my ad accounts and analytics data?
Yes, entirely. Meta and Google Ads accounts, GA4 properties, tag manager containers and the creative assets are set up in your name and stay in your name. I work through partner access, which you can grant and revoke yourself. When an engagement ends you remove my access and everything stays exactly where it is — nothing has to be rebuilt and no data is held back.
Do you guarantee rankings or a cost per lead?
No, and I would treat anyone who does with suspicion. Google controls its own results page and does not sell organic placement, and cost per lead moves with the market, the season and whoever is bidding against you this month. What I commit to instead is transparency: you see what was changed and why, you hold the data behind every report, and you get a straight answer when something is not working.
You work directly with me, never an account managerReady to grow
Book a strategy call