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Working Files

Twelve calculators, audits and planners — the same working files I use on client projects. Nothing is gated and no email is required.

/01 Audit

SEO & AI Visibility Audit

Check indexing, meta tags, schema markup and page performance for any domain in one pass.

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/02 Calculator

Paid Ads ROAS & Revenue

Model return on ad spend, break-even CPA and the budget a target revenue actually needs.

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/03 Research

On-Page Keyword & Intent Analyser

See which terms a page actually ranks itself on — frequency, placement and search intent.

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/04 Generator

Ad Hook & Script Generator

Generate scroll-stopping opening hooks and short-form scripts for Meta, TikTok and Reels.

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/05 Calculator

E-Commerce CAC & Profit

Work out customer acquisition cost, lifetime value, repeat rate and payback for a store.

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/06 Calculator

Email & Flow Revenue

Estimate what welcome, abandoned-cart, post-purchase and win-back flows are worth to you.

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/07 Analysis

Site Reach & Discoverability

Indexability, sitemap coverage, redirects, load speed and the analytics tags a site really has.

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/08 Intelligence

Competitor Page Comparison

Fetch your page and a rival's side by side and score both on the signals that convert.

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/09 Framework

Meta & TikTok Creative Matrix

Formats, aspect ratios, hook timings and script structures that suit each paid social placement.

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/10 Planner

Social Content Matrix

Engagement-rate maths, content pillars and a posting schedule across the main platforms.

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/11 Calculator

Amazon FBA Margin & PPC

Referral fees, FBA fulfilment, target ACoS and TACoS down to net margin per unit.

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/12 Calculator

Sourcing & Landed Cost

Landed cost per unit including freight, UAE duties, clearance and your target retail markup.

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