Growth capabilities
Digital Marketing
Services
Five services, from paid advertising and SEO through to content strategy and email automation. Each is built to work as part of one system — paid campaigns feed the email list, content earns the rankings, strategy keeps all of it pointed at the same commercial goal. Each also works standalone if that is what the business actually needs.
Below is a plain description of what each service covers, who it suits, how they combine and what an engagement costs.
See pricing↗SEO Strategy & Implementation
Organic searchSearch work that starts with the technical layer — crawlability, page speed, internal linking, structured data — before anything is written. I map the keywords your buyers actually use, audit what is blocking those pages from ranking, and build a prioritised roadmap rather than vague recommendations. That covers on-page optimisation, topic clusters, local Google Business Profile work where it applies, and monthly reporting. SEO compounds: it generally takes three to six months to show meaningful movement, and it keeps working once you stop paying for clicks.
Technical auditKeyword mappingTopic clusters
SEO in detail↗Paid Advertising Management
Paid mediaCampaign management across Meta, Google and TikTok, from account structure and audience setup through to creative testing and bid strategy. I fix conversion tracking first — pixel, events, attribution — because ad optimisation is only ever as good as the data feeding it. After that it is disciplined testing: creative variants, audience segments, landing page angles, budget moved toward whatever produces profitable conversions. You get a clear view of spend, cost per acquisition and return, plus honest reporting when something is not working.
Conversion trackingAccount structureCreative testing
Paid advertising in detail↗Content Marketing & Strategy
Brand authorityContent built around commercial intent rather than word count. I start with what your buyers are trying to decide, then plan the articles, landing pages and supporting assets that answer those questions better than whatever currently ranks. That includes editorial calendars, pillar-and-cluster structures that support the SEO work, sales page copy, ad scripts, and long-form pieces used for lead capture. Content is how a brand becomes the obvious choice rather than the cheapest one — but it is a build, and it rewards consistency.
Editorial calendarPillar and clusterSales page copy
Content marketing in detail↗Email Marketing & Automation
RetentionThe channel most businesses already own and under-use. I build the flows that run without you — welcome sequences, abandoned cart and browse recovery, post-purchase and win-back series — plus the calendar for broadcast campaigns. Work covers list segmentation, deliverability and sender reputation, template design, subject line and send-time testing, and reporting on revenue per recipient rather than open rates alone. If you have an existing list of any size, this is usually the quickest place to look for revenue.
Lifecycle flowsSegmentationDeliverability
Email marketing in detail↗Digital Marketing Strategy & Consulting
DirectionFor businesses that are not sure where the problem sits. I audit what you are running now — channels, tracking, funnel, offer, competitive position — and produce a written plan: which channels to prioritise, in what order, on what budget, and what has to be true for each one to work. That can be a one-off project, a strategy sprint before you hire, or an ongoing advisory relationship where I stay involved while your team executes the plan.
Channel auditWritten planAdvisory retainer
Strategy and consulting in detail↗Choosing
Which Service
Is Right for You
Every service works standalone. This is the shortest way to see which one matches the constraint you actually have.
Broadly: choose paid advertising if you need movement in 30 to 90 days, have an ad budget separate from the management fee, and an offer that already converts some traffic. Choose SEO if you can wait three to six months for meaningful movement and are willing to fix what a technical audit turns up. Choose content if your buyers research heavily before they contact anyone. Choose email if you already have a list, however small or neglected.
If none of that is obvious, start with strategy and consulting. Buying a channel before you know the actual constraint is how budget gets wasted — and if a service is unlikely to move the needle for you right now, I will say so instead of selling it.
Combinations
How the Services
Work Together
Most people start with one or two. These are the pairings that tend to make each other cheaper.
Paid + content + email
The Growth Stack
Best for e-commerce and direct-to-consumer brands with product-market fit and budget to scale.Ads create demand, content gives a first-time visitor a reason to trust the brand, and email monetises everyone who does not buy on that visit — acquisition and retention covered without waiting on rankings.
SEO + content + email
The Organic Authority Stack
Best for service businesses, B2B, and anyone with high customer value and a long consideration cycle.Content and SEO are one job seen from two angles, and email captures the traffic they earn so a first visit is not the only chance to convert. Slower to start than paid, cheaper to sustain.
All four channels + strategy
The Complete System
Best for established businesses ready to run marketing as one system, not four separate vendors.One plan, one set of numbers, no channel quietly optimising against another. This is the most involved engagement I offer, and it only makes sense once there is budget and internal capacity behind it.
Paid + SEO
The Quick Win and the Long Term
Best for businesses that need revenue now but will not depend on ad spend forever.Paid funds the present while SEO builds the asset. Keyword and conversion data from the ad accounts also tells the SEO work which pages are worth building first.
Investment
What an Engagement
Costs
Indicative monthly ranges. Where an engagement lands inside one depends on scope — the size of the site or account, and how much is produced each month.
Paid advertising spans the widest range because the work scales with ad spend volume — a small test budget is a different job from a large one across several accounts. Most clients start with one or two services rather than everything at once, and three months is the typical minimum: roughly what it takes to implement, test and optimise before the numbers mean anything. There is no long-term lock-in beyond that.
See packages and pricing↗Common questions
about my services
Can I start with one service and add more later?
Yes, and most people do. Starting with one service lets you see how I work before committing to anything larger, and it keeps the focus on the biggest current constraint. Adding a second service later is straightforward, because the strategy, tracking and reporting are already in place.
What's the minimum engagement?
Three months. That is not a lock-in for its own sake — it is roughly how long it takes to implement properly, gather enough data to judge what is happening, and optimise on that data rather than guesswork. Judging a channel on four weeks of activity produces bad decisions. Strategy and consulting can also be scoped as a one-off project.
Do I have to do all five services?
No. Every service works standalone, and I would rather fix one channel properly than spread a budget thinly across five. Most clients start with one or two. If a service is unlikely to move the needle for you right now, I will say so instead of selling it.
What's included in service fees?
Strategy, setup and implementation, ongoing management, optimisation, and monthly reporting. Not included: ad spend, which you pay to the platforms directly, and third-party software such as email platforms or SEO tools. Keeping those separate means you own the accounts and can see exactly what the media costs you.
