Sitemap

The pages that describe the business itself rather than a particular channel.

• HomeWhat I do, who it is for, and the shortest route into the rest of the site.
• AboutWho is behind Swagia, how I work, and what an engagement looks like from the inside.
• MethodologyHow an engagement runs end to end, from the opening audit to the monthly report.
• FAQRetainers, the three-month minimum, account ownership, reporting and ad budgets.
• PricingIndicative retainer ranges and what a fee does and does not cover.
• ContactEmail, WhatsApp and the enquiry form, with what to include in a first message.

One page per commercial channel, plus the overview that compares them.

• Services overviewThe full channel directory and how the services combine on one plan.
• SEOTechnical fixes, keyword-to-page mapping, content and authority building.
• Google AdsPaid search built around commercial intent and negative keyword discipline.
• Meta AdsFacebook and Instagram campaigns, ad-set structure and creative testing.
• Performance MarketingPaid channels run as one system, with the tracking layer underneath them.
• Content MarketingLanding pages, articles and scripts written against a target search.
• Social Media ManagementOrganic social with a calendar, a purpose and a definition of success.
• Email MarketingLifecycle and automated flows for the people who did not buy first time.
• Digital Marketing StrategyDiagnosis and planning before a channel is bought, for anyone unsure where to start.

Five client engagements, each with its own write-up, and the two indexes that list them.

• WorkThe visual index of client engagements, by sector.
• ProjectsThe same five engagements as a written index: the brief, the build and the scope.
• Prima Luxury Real EstatePaid advertising and lead generation for a Dubai luxury property brokerage.
• SFS International Real EstateEnd-to-end digital marketing with UTM-tagged reporting from spend to enquiry.
• Homeland Travel AgencyA website build, SEO, web content and social media management for a UAE agency.
• Gloss BossMeta and TikTok run end to end for a Dubai beauty e-commerce brand.
• Auto PhoenixPaid search and paid social for a car detailing and paint protection business.

How four sectors actually buy, and what changes in the plan because of it.

• Industries overviewWhat sector knowledge genuinely changes, and what it does not.
• Real EstateBrokerages and developers in Dubai, where the same stock is on every portal.
• Beauty E-CommerceDTC skincare, cosmetics and fragrance, where creative is the targeting.
• Travel & TourismAgencies and operators whose demand arrives on a seasonal calendar.
• Clinics & WellnessRegulated healthcare marketing, and what clearance requirements change.

Written pieces, each one about something I keep having to explain in meetings.

• Insights indexEverything published so far, newest first.
• How to Read UAE Digital Marketing BenchmarksMeasurement · September 2026

Twelve calculators, audits and planners. Nothing is gated and no email is required. The tools themselves still run on the previous build, so their URLs end in .html until each one is restyled into this design.

• Free Tools indexAll twelve tools in one grid, with what each one is for.
• SEO & AI Visibility AuditCheck indexing, meta tags, schema markup and page performance for any domain in one pass.
• Paid Ads ROAS & RevenueModel return on ad spend, break-even CPA and the budget a target revenue actually needs.
• On-Page Keyword & Intent AnalyserSee which terms a page actually ranks itself on — frequency, placement and search intent.
• Ad Hook & Script GeneratorGenerate scroll-stopping opening hooks and short-form scripts for Meta, TikTok and Reels.
• E-Commerce CAC & ProfitWork out customer acquisition cost, lifetime value, repeat rate and payback for a store.
• Email & Flow RevenueEstimate what welcome, abandoned-cart, post-purchase and win-back flows are worth to you.
• Site Reach & DiscoverabilityIndexability, sitemap coverage, redirects, load speed and the analytics tags a site really has.
• Competitor Page ComparisonFetch your page and a rival's side by side and score both on the signals that convert.
• Meta & TikTok Creative MatrixFormats, aspect ratios, hook timings and script structures that suit each paid social placement.
• Social Content MatrixEngagement-rate maths, content pillars and a posting schedule across the main platforms.
• Amazon FBA Margin & PPCReferral fees, FBA fulfilment, target ACoS and TACoS down to net margin per unit.
• Sourcing & Landed CostLanded cost per unit including freight, UAE duties, clearance and your target retail markup.

The standing terms behind an engagement, and what this site does with your data.

• Privacy policyWhat this site collects, why I hold it, how long I keep it and how to have it deleted.
• Terms & conditionsFees, what is never guaranteed, account ownership, confidentiality and governing law.